ASEF 2009 Keynote Speaker and Futurist Leader Andrew Zolli speaks about how business needs to create models for return on demand for the base of pyramid consumers
Project Masiluleke, launched in 2008 and funded by Pop!Tech, had the potential of reaching 1 million South Africans daily with life-saving information about HIV/AIDS. ASEF 2009 Keynote and Pop!Tech Curator, Andrew Zolli, says the campaign is "is one of the largest ever uses of mobile phones for health info"
A sample SMS Text, "HIV + & being mistreated by your family of friends? For confidential counseling call AIDS Helpline on 0800012322."
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