Africa Social Enterprise Forum 2009
Project Masiluleke, launched in 2008 and funded by Pop!Tech, had the potential of reaching 1 million South Africans daily with life-saving information about HIV/AIDS. ASEF 2009 Keynote and Pop!Tech Curator, Andrew Zolli, says the campaign is "is one of the largest ever uses of mobile phones for health info"

A sample SMS Text, "HIV + & being mistreated by your family of friends? For confidential counseling call AIDS Helpline on 0800012322."

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